A men's health brand built from a blank page — naming, brand strategy, and 64 UX/UI screens across four versions. Five weeks, one person, zero restarts.

A licensing platform for creators — images, video, audio, and scripts under one roof. Designed for a market that lost access to every major international service overnight.

An anonymous social network where thoughts appear and disappear. Built, attacked, rebuilt, and live — with 1,084 users who found it from a single YouTube video.

A creator merch store I built, ran, and never fully left. Four years inside the team — from packing boxes to redesigning the full product experience.

An elite investment event at Davos with no brand guidelines and 66 participants with individual demands. I turned ambiguity into a system that held under pressure.

A premium Bali developer with four marketing stakeholders and no clear briefs. I decoded every request before it reached the designer and kept 100+ slides per week on track.

An energy drink brand launched on the intersection of manufacturing infrastructure and genuine audience trust. I directed the creative from packaging to a 7-city national tour.

A spicy ice cream designed twice — the first version was killed by the retailer mid-production. The second shipped in a week and is live on Samokat today.