Talent
A multi-format licensing platform for independent creators — footage, music, SFX, images, and licensed text in one place. Self-initiated work: I designed it solo between client projects to build the product I wanted to use myself.
Why
I spent four years in media production — shooting, editing, scripts, content teams. The standard workflow was the same for everyone: Artlist for music and SFX, Freepik for images, Envato for graphics and footage, plus something niche on top. Each platform technically covers every content type — but each is strong in only one: Freepik's music library is weak, Artlist's video is mediocre, Envato's offering outside templates lags behind specialised services. So per project you stack 3–4 subscriptions, jump between interfaces, and the search on each is tuned for its lead category — you can't pull the assets you need with one unified query. On top of that, nobody had treated licensed text (scripts, voiceover copy) as a standalone category. That gap I hadn't seen anywhere. After Viril, between client projects, I decided to design the product I wanted to use myself.
What
Talent — a multi-format licensing marketplace: footage, music, SFX, images, and written content (scripts, voiceover copy) under one roof. The UX centrepiece is Mix mode — a cross-category query that returns contextually matched results across all content types at once. Search "forest atmosphere" in Mix and get aerial footage, ambient music, bird sounds, wind effects — as a coherent set, not four separate searches. The business model combines two mechanics studied from competitors: Envato's purchase logic (exclusive buy-out removes the work from the platform, signalling scarcity) and Artlist's subscription simplicity (per-category or all-access tiers). I introduced licensed text as a standalone category, addressing a clear gap I identified across all major competitor platforms. Result: 45 screens, 17 modal states and interactive flows, fully prototyped in Figma with realistic content throughout.
How
Competitive analysis before any design: Envato's monetisation, Artlist's tagging and discovery UX, Freepik's multi-format navigation. I audited their core patterns, extracted the most effective mechanics, and synthesized them into one cohesive user experience. I'm a user in this category myself — four years in media, constant contact with other creators. Throughout the project I consulted four close friends from the creator community: what would actually solve their workflow, what would be noise. The core IA challenge was unifying fundamentally different content types (vertical vs. horizontal video, music vs. SFX, images, text) under a navigation model that didn't feel cobbled together. Mix mode needed its own logic: a contextual query had to understand that "nature atmosphere" maps to footage + ambient music + environmental SFX at once. I designed the tag system to support cross-type queries from the ground up.
What it looks like
What we delivered
Desktop — full subscription flow, purchase flow, creator upload, and Mix discovery mode
Error states, loading flows, modal windows — every interactive layer prototyped
Video · Audio · Images · SFX · Text — unified under one IA and one licensing model
Licensed scripts and voiceover copy — a category absent from all three platforms I audited (Artlist, Envato, Freepik)
A fully interactive Figma prototype — desktop-first, designed for the professional creator workflow. The prototype covers the complete user journey: discovery via search and Mix mode, subscription and single-purchase flows, creator upload and profile experience. No mobile version — a deliberate scope decision: content creation happens on desktop, and the mobile apps of Artlist and Epidemic Sound are essentially browse-only. Mobile didn't make sense for an MVP. Talent is self-initiated work, designed solo between client projects after Viril. The prototype itself is the deliverable — this is product and UX exploration, not a shippable product.
Need product thinking, not just screens?
From problem framing to interactive prototype — that's where I work.
Book an intro callor email art.androsov@gmail.com