Selected work
Eight projects across product, UX/UI, brand, and packaging. Client work from the UK, Switzerland, Latvia, Russia, and Indonesia — plus two self-initiated launches.
A men's health brand built from a blank page — naming, brand strategy, and 64 UX/UI screens across four versions. Five weeks, one person, zero restarts.
A licensing platform for creators — images, video, audio, and scripts under one roof. Designed for a market that lost access to every major international service overnight.
An anonymous social network where thoughts appear and disappear. Built, attacked, rebuilt, and live — with 1,132 users who found it from a single YouTube video.
A creator merch store I built, ran, and never fully left. Four years inside the team — from packing boxes to redesigning the full product experience.
A closed-door investment event held during Davos / WEF week 2026 — no brand guidelines, 66 participants with individual demands. I turned ambiguity into a system that held under pressure.
A premium Bali developer with multiple stakeholders and competing priorities. I stepped in to systematize incoming requests, keeping design execution on track at 100+ slides per week.
An energy drink launched on top of an existing factory and two creators' audiences. Creative direction across packaging, a 7-city tour, and racing sponsorships — 2 years from launch to national distribution.
A spicy ice cream designed twice — the initial concept was rejected due to external partnership constraints. The pivot shipped in a week and is live on Samokat today.